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Ideas for Expanding Your Web Design Business

So your web design company is ready to roll. You’ve got happy customers and more people coming to the door every day. But where do you go from there?

This article shares a handful of strategies for growing your web design company.


Improving Usability with Fitts' Law

Back in 1954, psychologist Paul Fitts published an article the detailed his theory on human mechanics as it pertained to aimed movement. It was Fitts’ observation that the action of pointing to or tapping an target object could be measured and predicted mathematically.

Fitts stated that the size of the target object along with its distance from the starting location could be directly measured, allowing him to model the ease at which a person could perform the same action with a different target object.


Smarter Web Designs: Responsive and Customizable

The way we design websites has changed profoundly in recent years. We have more information on how web users interact with user interfaces, we have developed many testing methods for evaluating usability, and we now build sites with great emphasis on user-centered design. In addition, research in the fields of psychology, sociology and usability has enriched our understanding of our site visitors.


The Importance of Web Content Strategy

Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete.

Or is it?


WPZOOM sponsored a giveaway for 10 of their top-quality premium WordPress themes.

The winners of the giveaway are:

30 Awesome Web Designs That Create an Illusion of Depth

Depth perception is our ability to see the world in three dimensions. It allows us to gauge the relative distances of objects we can see. In a plane/2D surface, depth can be simulated by the use of concepts related to depth of field, perspective, focal/vantage point, shading, lighting, and others.