The widespread issue of website owners neglecting the value of their web content is a big problem.
We should talk about this problem because, if you think about it, when people go online their primary reason for doing so is to consume content.
The first few things you do after a potential client contacts you about a web design project are the most important. In fact, these initial steps can spell the difference between a good or bad project.
While it’s true that bad client situations sometimes can’t be avoided — it’s an inherent part of working with other people, after all — many of these situations are just simply the result of lack of communication and understanding.
Freelance designers often have to take on more types of responsibilities than those of us who work as part of a larger design agency or design team. Freelance designers don’t always get the benefits of being able to delegate a portion of their design projects to another, or to lean on other individuals when it comes to administrative and managerial duties like invoicing/billing, project planning, taxes, sales, etc.
Because freelancers have so much on our plates, we need all the help we can get, regardless of where this help comes from, or what part of our creative process we can get it on.