How to Create Content Maps for Planning Your Website’s Content
Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started.
How to Bake Content Strategy into Your Web Design Process
I had a big problem building up my digital agency: organizing content.
Content was an outstanding bottleneck for most of our projects. Gathering content from clients is difficult enough, but even more troublesome is managing the infrastructure, workflows, publishing technicalities and approval process.
Designing Landing Pages That Work
Having knowledge on how to create an effective landing page can increase the number of site visitors that take the desired action of the web page. Lets discuss factors and considerations that can lead to a better landing page design.
Creating Websites Optimized for Google’s Panda Algorithm
Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind.
The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011).
Google’s goal is simple: to give their users the most relevant, high-quality search engine results as accurately and quickly as possible. So in early-2011 Google introduced an update to their search engine algorithm, dubbed Panda, as part of the company’s continual pursuit of that goal.
7 Blog Design Tips from a Content Strategist
As a content specialist, I prefer web designs that support content rather than conflict with or ignore it. Web designers should have a real appreciation of content strategybecause it is crucial in launching a successful blog.
Viral Content: Why We Share Some Things and Not Others
There’s been a lot of talk lately in the bustling world of journalism about why some newspaper and magazine content goes viral and other bits fall and fester. As the print industry slowly wanes, magazines and newspapers are hyperaware that online, they have greater control over how their content is received, thanks to quick turn over and tangible reader reaction (I hear these discussions all the time at my day job).
How to Develop Your Website’s Tone of Voice
There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length.
