The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011).
Google’s goal is simple: to give their users the most relevant, high-quality search engine results as accurately and quickly as possible. So in early-2011 Google introduced an update to their search engine algorithm, dubbed Panda, as part of the company’s continual pursuit of that goal.
As a content specialist, I prefer web designs that support content rather than conflict with or ignore it. Web designers should have a real appreciation of content strategybecause it is crucial in launching a successful blog.
There’s been a lot of talk lately in the bustling world of journalism about why some newspaper and magazine content goes viral and other bits fall and fester. As the print industry slowly wanes, magazines and newspapers are hyperaware that online, they have greater control over how their content is received, thanks to quick turn over and tangible reader reaction (I hear these discussions all the time at my day job).
There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length.
Although still a work in progress, HTML5 is the next major revision of the HTML standard. HTML, which is the markup language that allows us to structure and present our web content, is the primary factor in search engine optimization efforts. HTML gives search engines the needed context they need to understand what’s contained in a web page.
The most common initial SEO strategy is to follow best practices for building user-friendly, well-formed websites. Optimizing your content and HTML, using good web page titles and generating links to your website are all ways you can help search engines such as Google, Yahoo! and Bing index your site better and more accurately.
However, because of an updated Google search ranking algorithm (dubbed "Panda") — which aims to reduce the efficacy of content farms with shallow content that often have artificially inflated backlinks and black hat search engine optimized content — the status quo has drastically shifted.
Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete.
Or is it?