Designing Landing Pages That Work

Mar 16 2012 by Karol K. | 6 Comments

Designing Landing Pages That Work

Having knowledge on how to create an effective landing page can increase the number of site visitors that take the desired action of the web page. Lets discuss factors and considerations that can lead to a better landing page design.

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Creating Websites Optimized for Google’s Panda Algorithm

Nov 15 2011 by Adam Heitzman | 43 Comments

Creating Websites Optimized for Google's Panda Algorithm

Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind.

The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011).

Google’s goal is simple: to give their users the most relevant, high-quality search engine results as accurately and quickly as possible. So in early-2011 Google introduced an update to their search engine algorithm, dubbed Panda, as part of the company’s continual pursuit of that goal.

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7 Blog Design Tips from a Content Strategist

Oct 17 2011 by Brad Shorr | 23 Comments

7 Blog Design Tips from a Content Strategist

As a content specialist, I prefer web designs that support content rather than conflict with or ignore it. Web designers should have a real appreciation of content strategybecause it is crucial in launching a successful blog.

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Viral Content: Why We Share Some Things and Not Others

Sep 6 2011 by Kristina Bjoran | 12 Comments

There’s been a lot of talk lately in the bustling world of journalism about why some newspaper and magazine content goes viral and other bits fall and fester. As the print industry slowly wanes, magazines and newspapers are hyperaware that online, they have greater control over how their content is received, thanks to quick turn over and tangible reader reaction (I hear these discussions all the time at my day job).

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How to Develop Your Website’s Tone of Voice

Aug 1 2011 by Ailsa Partridge | 23 Comments

How to Develop Your Website's Tone of Voice

There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length.

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What Potential Impact Can HTML5 Have on SEO?

Jun 22 2011 by Adam Heitzman | 50 Comments

What Potential Impact Can HTML5 Have on SEO?

Although still a work in progress, HTML5 is the next major revision of the HTML standard. HTML, which is the markup language that allows us to structure and present our web content, is the primary factor in search engine optimization efforts. HTML gives search engines the needed context they need to understand what’s contained in a web page.

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SEO Beyond Your Site

Jun 16 2011 by Alex Galasso | 38 Comments

SEO Beyond Your Site

The most common initial SEO strategy is to follow best practices for building user-friendly, well-formed websites. Optimizing your content and HTML, using good web page titles and generating links to your website are all ways you can help search engines such as Google, Yahoo! and Bing index your site better and more accurately.

However, because of an updated Google search ranking algorithm (dubbed "Panda") — which aims to reduce the efficacy of content farms with shallow content that often have artificially inflated backlinks and black hat search engine optimized content — the status quo has drastically shifted.

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