A great website design is important to any business trying to find success online, but if a website doesn’t have a chance at good search rankings, very few people may ever get to see it. To avoid having a website that is not search engine friendly, you simply need to take into consideration some basic SEO principles and good content development practices.
The topic of history immediately draws to mind a dusty classroom in which professors tell stories of war, royalty and civilizations lost to the sands of time.
While traditional history is expressed as a vibrant tapestry of events, dates, people and places, we often forget that the web has its own rich history and a legacy to leave future generations that needs both preservation and recognition.
Some web designers (and many web content writers) view on-page SEO as a necessary evil to an effective content strategy on the web. However, when properly executed, SEO can actually enhance a site visitor’s experience, rather than detract from it.
In this article, I’ll run through several examples of how SEO can be improved with the user in mind. Reviewing these examples should help site builders gain a solid understanding of SEO practices that work together to create highly effective sites.
Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.
There’s an unspoken understanding amongst web designers that the most valuable marketing real estate is Google’s "web design" front page. With over 300,000 searches monthly and thousands of dollars spent in search advertising on an hourly basis, the value of a top placement for terms like "web design", "website design", and "logo design" can often be financially crucial to web design businesses.
You’d think, then, that Google and other search engines such as Bing would spend their time monitoring the top web design pages for link spam and other unethical, black hat search engine marketing tactics. However, it appears that Google’s "web design" results are fairly unfiltered and loosely regulated, as a quick scan of their inbound link profile will show.
Nevertheless, we shouldn’t go around ranting uncontrollably about random stuff on the web. If we really want to share something interesting with the community of our choice, we should, at the minimum, project professionalism and trustworthiness and emphasize accuracy and quality of the writings we put on the internet.
As we all know, Microsoft’s Bing is the new kid on the search engine block. However, with high profile ad campaigns, a deal to power the rejuvenated Yahoo! search and some recent bad publicity for Google, Bing now finds itself powering nearly 30% of the search market share (if you consider Yahoo! search). Not bad considering it was launched just a little over a year ago.
Since Bing’s launch in June 2009, SEO experts all around the world have been testing away and pouring over the new algorithm in an effort to understand how it works, what the ranking factors are, and what carries most weight.