Along with all the excitement over the potential power of social media, a handful of common bad strategies and decisions have begun to pop up.
These aren’t just small issues, either. Several of them are serious enough to critically damage your overall social media efforts, and could even stop your program dead in its tracks. I’ve seen several of these terrible mistakes appear repeatedly across companies of all sizes.
We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul.
Our designs tell visitors something about us and build emotional bonds to brands through first impressions and reputation.
By taking advantage of communicative design, we can better engage audiences and more effectively serve user needs.
Search engine spiders haven’t yet evolved to the point where they can directly extract the meaning from a visual medium such as a photo or a video. Instead, search engines must rely on the metadata we provide them through
title attributes, surrounding elements (for context), and so on.
With some basic techniques, we can enhance the semantic value of images and videos so that search engines, as well as humans, can better deal with them.
When it comes to SEO, Google’s PageRank (PR), which is the most used SEO ranking metric, is vague and unhelpful. Although most SEOs would agree that it’s an indication of a page’s popularity (or power), it’s unclear why that’s so or exactly how popular a ranked website is.
For example, for a website with a PR of 7 — and as a point of reference, this website has a PR of 6 — most people would assume it’s a popular, and thus powerful, website.
But that’s not always the case, and there are quite a lot of exceptions.
A great website design is important to any business trying to find success online, but if a website doesn’t have a chance at good search rankings, very few people may ever get to see it. To avoid having a website that is not search engine friendly, you simply need to take into consideration some basic SEO principles and good content development practices.
The topic of history immediately draws to mind a dusty classroom in which professors tell stories of war, royalty and civilizations lost to the sands of time.
While traditional history is expressed as a vibrant tapestry of events, dates, people and places, we often forget that the web has its own rich history and a legacy to leave future generations that needs both preservation and recognition.
Some web designers (and many web content writers) view on-page SEO as a necessary evil to an effective content strategy on the web. However, when properly executed, SEO can actually enhance a site visitor’s experience, rather than detract from it.
In this article, I’ll run through several examples of how SEO can be improved with the user in mind. Reviewing these examples should help site builders gain a solid understanding of SEO practices that work together to create highly effective sites.