User-Friendly SEO

Feb 22 2011 by Brad Shorr | 94 Comments

Some web designers (and many web content writers) view on-page SEO as a necessary evil to an effective content strategy on the web. However, when properly executed, SEO can actually enhance a site visitor’s experience, rather than detract from it.

In this article, I’ll run through several examples of how SEO can be improved with the user in mind. Reviewing these examples should help site builders gain a solid understanding of SEO practices that work together to create highly effective sites.

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Is Web Copy Ruining Your Design?

Jan 10 2011 by Rick Sloboda | 24 Comments

Is Web Copy Ruining Your Design?

Integrating web copy and design can be a difficult feat when the designer and copywriter aren’t on the same page. Failure and disappointment often follow.

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How Shady Web Design Sites Get High Search Engine Results

Nov 12 2010 by Mathew Carpenter | 62 Comments

How Shady Web Design Sites Get High Search Engine Results

There’s an unspoken understanding amongst web designers that the most valuable marketing real estate is Google’s "web design" front page. With over 300,000 searches monthly and thousands of dollars spent in search advertising on an hourly basis, the value of a top placement for terms like "web design", "website design", and "logo design" can often be financially crucial to web design businesses.

You’d think, then, that Google and other search engines such as Bing would spend their time monitoring the top web design pages for link spam and other unethical, black hat search engine marketing tactics. However, it appears that Google’s "web design" results are fairly unfiltered and loosely regulated, as a quick scan of their inbound link profile will show.

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Components of High-Quality Blog Posts

Nov 2 2010 by Pamela Dominguez | 30 Comments

Components of High-Quality Blog Posts

Today, almost everyone wants to share his or her thoughts on the web. And with so many easy ways of blogging brought to us by services like Posterous and Tumblr, why not do it, right?

Nevertheless, we shouldn’t go around ranting uncontrollably about random stuff on the web. If we really want to share something interesting with the community of our choice, we should, at the minimum, project professionalism and trustworthiness and emphasize accuracy and quality of the writings we put on the internet.

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SEO for Bing Versus Google

Oct 23 2010 by John Pring | 55 Comments

SEO for Bing Versus Google

As we all know, Microsoft’s Bing is the new kid on the search engine block. However, with high profile ad campaigns, a deal to power the rejuvenated Yahoo! search and some recent bad publicity for Google, Bing now finds itself powering nearly 30% of the search market share[1] (if you consider Yahoo! search). Not bad considering it was launched just a little over a year ago.

Since Bing’s launch in June 2009, SEO experts all around the world have been testing away and pouring over the new algorithm in an effort to understand how it works, what the ranking factors are, and what carries most weight.

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Using the Web to Brand a Character

Sep 9 2010 by Rosston Meyer | 9 Comments

Using the Web to Brand a Character

In this article, we’ll be looking at ways that designer toys and their related characters are being promoted using the internet, social media, and content-sharing tools.

For those of you that aren’t familiar with what designer toys are, they are basically sculptural art pieces that are sold in limited editions. The designer toy world is an almost entirely character-based industry, and the web is used as the prominent source of marketing.

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5 Common SEO Mistakes with Web Page Titles

Aug 20 2010 by Modestos Siotos | 73 Comments

5 Common SEO Mistakes with Web Page Titles

Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them.

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