Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase.
In other words, you need to be creating value for as many visitors as possible.
The About page—just about every single website has one. The About page is where site users go to learn more about the site they’re on. If you want to convert visitors to users, capture opportunities to work with people, and give your regular users a deeper appreciation of what your site does, a well written About page is your ticket.