5 Common SEO Mistakes with Web Page Titles

Aug 20 2010 by Modestos Siotos | 73 Comments

5 Common SEO Mistakes with Web Page Titles

Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them.

continue reading »

Make the Most Out of Social Media

Jul 2 2010 by Alex Kessinger | 17 Comments

Make the Most Out of Social Media

Social media is more than just socializing online. There is a broad range of conversation that happens online. One form of which is people talking about what they want to do. Sometimes, this can lead to great opportunities such as being able to work on awesome projects or meeting people to collaborate with.

continue reading »

The Web Strategy Pyramid: A Well-balanced Web Strategy

Jun 27 2010 by Jason Schubring | 27 Comments

The Web Strategy Pyramid: A Well-balanced Web Strategy

Remember when mom always told you to eat your vegetables? Little did you know she was giving you fantastic advice for managing your Web strategy. In these days of Twitter, Facebook, forums, blogs and more, it can be tempting to skip over the basics and dive headfirst into an oh-so-tempting dish of social media or SEO "tricks."

continue reading »

Using Charts and Graphs for Content

Jun 15 2010 by Chris McConnell | 15 Comments

Using Charts and Graphs for Content

As a designer, have you ever had to work on a project such as an annual report, brochure or even a blog post that contained a lot of data?

Many designers are handed documents which contain tables of snore-inducing information with the expectation that they shine it up a bit—something akin to Extreme Makeover: Data Edition. The solution is to visualize this information in an attractive format by employing charts and graphs.

continue reading »

Increase Your User Activity with Points, Badges and Status

Jun 10 2010 by Andrew Follett | 28 Comments

User Activity with Points, Badges and Status

A few weeks ago, I wrote an article about strategies for engaging your visitors. In it, I expanded on four different techniques to keep visitors to your website engaged and active. One of the strategies was using virtual rewards and status — also known as game mechanics (or funware) — to increase website engagement.

Websites and applications like FourSquare, StackOverflow and Farmville all use game mechanics to attract and retain users. Even not-so-obvious websites like eBay and Yelp! have aspects of game mechanics baked in to the functionality.

continue reading »

How Social Media Works and the Role of the Intelligent User

May 14 2010 by Matt Herron | 16 Comments

How Social Media Works and the Role of the Intelligent User

Social media distinguishes itself from less versatile interactive mediums of the past like print and traditional advertising by giving life to the Intelligent User.

This modern distinction is often misunderstood by web developers and under-appreciated by users because the power of choice is a novel distinction.

It didn’t exist in previous mediums. In marketing, for example, consumers are used to the old paradigm where they listen passively and marketers tell them what to think. The interaction only moves in one direction.

continue reading »

Simple Strategies for Engaging Your Visitors

May 4 2010 by Andrew Follett | 41 Comments

Strategies for Engaging Your Visitors

Engaging your visitors (audience, community, users, members, customers, or whichever term you prefer) should be your top priority. Plain and simple. Engagement is all about maximizing the value of your audience – increasing the frequency they return to the site, the tendency to tell their friends and the probability of them making a purchase.

In other words, you need to be creating value for as many visitors as possible.

continue reading »