"The customer is always right." It’s an often disagreeable adage, but it exists for a reason. Those of us who have had any direct client experience understand that a happy customer makes for a happy business. Return customers account for the bulk of any good design business.
As a web designer or web developer, you probably have a firm grasp on the social media/social networking scene. What I’m finding, however, is that although many people in our industry understand how the Social Web works, surprisingly few of them are actually using it to their advantage for landing more gigs.
With that said, here are a few strategies to help you find new business, generate more leads, and make more sales through social media.
Thanks to Facebook, I get odd news and instant anxiety rather quickly. I’m sweating over my keyboard in an attempt to earn enough for my weekly meal and maybe one pill of my medication, when I notice on Facebook a status update that a graphic designer friend has "spent the afternoon riding a fabulous palomino horse, Milton Glaser".
I don’t mind so much except they try to talk to me at design events as if their opinion on the industry or my work and career counts more.
A discount is a reduction to the standard price of a particular product or service. Discounts have an old and quite strategic place in market history, and as with every strategy, they can work either for or against your business. Their success depends on several factors, such as the developmental stage of your business (newly founded, growing, long-standing presence, etc.), your number of clients and the way you handle them, and your pricing strategy.
The web is like a living, breathing organism. It’s constantly changing and evolving. You might say this animal has a serious caffeine addiction, considering the lightning-fast pace at which things move. Cutting-edge technologies arrive then fade away into the distant 6-month history of the medium. Apps obtain mainstream success only to be overshadowed by newer, shinier apps. Just when we started getting a grip on multi-browser compatibility, a whole slew of new platforms have emerged with the widespread adoption of mobile web devices.
It doesn’t matter how talented you are, if you can’t manage your projects, then you will struggle to achieve success.
To help you avoid that undesirable outcome, here are seven project management problems that designers and developers often face, as well as how to deal with them when they arise.
Awful situations can teach us a lot, and it’s almost inevitable that at some point in your freelance career, you’ll suddenly be dragged into tough client situations — situations in which you find yourself standing in no man’s land, with no alternative plan at the ready.