Why It’s So Hard to Make Usability Sexy

Dec 11 2013 by Daniele Grassi | 2 Comments

Every time I’m in an electronics store to buy something or whenever I’m assisting one of my friends identify the right new gadget for them, I notice the feature-counting we’re all swept into as soon as we start comparing our options; "Well, this coffeemaker has 15 buttons, it has to be better than that one with only 6 buttons."

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5 Mistakes You Should Avoid When A/B Testing Your Designs

Aug 26 2013 by Smriti Chawla | 16 Comments

5 Mistakes You Should Avoid When A/B Testing Your Designs

A/B testing can help improve your web designs. Even a small tweak such as changing the location of your call-to-action button can increase sales by 35.6%. Performing A/B tests will let you verify that your design changes lead to better results.

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How to Make Data Visualization Better with Gestalt Laws

Jul 15 2013 by Udhaya Padmanabhan, Shilpi Choudhury | No Comments

How to Make Data Visualization Better with Gestalt Laws

People love order. We love to make sense of the world around us.

The human mind’s affinity for making sense of the objects it sees can be explained in a theory called Gestalt psychology. Gestalt psychology, also referred to gestaltism, is a set of laws that accounts for how we perceive or intuit patterns and conclusions from the things we see.

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Designing the Perfect Hyperlink — It’s Not as Simple as You Think

Jul 12 2013 by John Macpherson | 18 Comments

Designing the Perfect Hyperlink — It's Not as Simple as You Think

Hyperlinks are the glue that holds the Web together. Without links, the Web would be a very different place, that’s if it would exist at all. Using a simple HTML element — the <a> element –you can create a bond with any other web page on the Internet. Hyperlinks are magical.

Hyperlinks are fundamental to the Web. They are always just there. Maybe that’s why many site owners and web designers don’t pay them the attention they deserve.

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5 Usability Mistakes You Shouldn’t Make

Jun 24 2013 by Nathan Barry | 10 Comments

5 Usability Mistakes You Shouldn't Make

No web designer sets out to create a terrible user experience.

And a terrible user experience usually isn’t just one thing — it’s dozens of tiny usability mistakes repeated all throughout the user interface that coalesce into one big, frustrating experience.

Let’s go over some usability mistakes that will frustrate your users.

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