How to Increase Conversions on any Website in 45 Minutes
If you’re anything like me, it’s easy to "finish and forget" when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer.
Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it).
Unleashing the Power of Website Analytics
Most people use web analytics—you’d have to be crazy not to—especially with such powerful free solutions out there. However, for many people, analyzing their stats goes no further than rejoicing at having a few more visitors and repeating the figures to potential advertisers.
But analytics, used properly, is so much more – it’s a marketing tool, an error checker, a usability tool, an ROI calculator, an eCommerce tracker, an ad tool and the list goes on.
So we’re going to take a look at the basic ways of getting more from your analytics.
Five Simple but Essential Web Usability Tips
The web has become a part of our lives. Folks from all walks of life, from upscale parts of New York to dirt road villages you probably will never hear of in Burundi, are all a part of what we call "the internet". The reasons they use the web is highly varied: it could be to search for news articles, directions to the nearest pub, the winter/fall clothing trends, post-grad research, or shopping for a handbag, the list is endless. It could be anyone too. It’d be impossible to try to classify web users in any particular demographic range.
Four Aspects of a Usable Modern Web Interface
15 years ago, the web didn’t look the way that it does now. The web was dull, unattractive and less visually appealing. Interacting with web pages was not possible, and the web was simply a static information space.
Well, a lot’s changed since then. Today’s modern trends on the web are sophisticated, alluring and engaging. Building interactive and amazing interfaces using Flash/Flex or Silverlight has become easier and more accessible to modern-day designers.
Factors That Affect Usability
If trending topics surrounding design blogs are any reflection of trends in design, then usability is what coffee is to freelancers. Usability is a study of human-computer interaction that helps designers analyze our users’ patterns as they use our creations. While we cannot fully predict our users’ interactions, we are able to brace for them through how we style and place elements on our page.
10 Simple Web Accessibility Tips You Can Do Today
One of the most overlooked aspects in designing a website that we often brush off is web accessibility. There’s a misconception that web accessibility requires sacrifices to aesthetics, or that it’s not worth the effort.
Creating a Timeless User Experience
If we could tear into the fabric of time and look a decade into the future, what kind of experience might we find? It’s easy to imagine the technology would be much more advanced. Something out of a film like Minority Report with holographic touchscreens, or so advanced of an A.I. (artificial intelligence) that the application anticipates solutions without the user having to do much else.
In reality the kinds of products, websites, and applications that survive and continue to be effective are those that that focus on the user experience. The digital world evolves continually, but we need to manage this by making sure we don’t leave the people who use our applications and websites in the dust. In this article we will explore creating a timeless user experience.
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