Several years ago, researchers at MIT confirmed through a study that fonts can impact how we feel: A bad font can make us frown unconsciously, while a good font can make us feel happy.
If fonts can influence our emotions, then they can certainly impact the user experience.
Whenever we go to a website we have never been to before, there is a small voice of doubt inside our head, asking "Why should I trust this site? What if I place the order and don’t receive the goods? What if their payment system isn’t secure and my private information leaks out to the public?"
And just like that, we talk themselves out of an online purchase in a matter of seconds.
A wireframe is not the same as a prototype but even seasoned design professionals can sometimes get the two terms mixed up.
It’s time to set things straight once and for all, since (semantics aside) the difference between a wireframe and a prototype is actually quite substantial.
Agile UX design frames user experience design within the Agile development framework.
When someone signs up on your website, or downloads your software, or installs your mobile app, it doesn’t immediately mean the person has already decided to use it.
You have a small window of opportunity to quickly introduce your app’s key features and teach a first-time user how the app works. The process of familiarizing a new user to your app is called onboarding.
The act of storytelling is present in every culture. Storytelling, when done well, can move people to take action.
The way we tell stories has evolved drastically over time. We constantly find new methods for preserving and sharing our stories: From drawings on cave walls, verbal recounting passed down from generation to generation and songs to more modern ways like newspapers, books, audio and video recordings.
The necessity of providing user satisfaction on every key touchpoint in your business is critical to your success.
The issue, however, is identifying those crucial touchpoints.
Customer journey maps could be an incredibly helpful solution in this area.