When someone signs up on your website, or downloads your software, or installs your mobile app, it doesn’t immediately mean the person has already decided to use it.
You have a small window of opportunity to quickly introduce your app’s key features and teach a first-time user how the app works. The process of familiarizing a new user to your app is called onboarding.
The act of storytelling is present in every culture. Storytelling, when done well, can move people to take action.
The way we tell stories has evolved drastically over time. We constantly find new methods for preserving and sharing our stories: From drawings on cave walls, verbal recounting passed down from generation to generation and songs to more modern ways like newspapers, books, audio and video recordings.
The necessity of providing user satisfaction on every key touchpoint in your business is critical to your success.
The issue, however, is identifying those crucial touchpoints.
Customer journey maps could be an incredibly helpful solution in this area.