Designing for Your Objectives

Mar 26 2014 by Rachel McCollin | 2 Comments

Whenever I’m working with a new client, the first question I ask them is what they want their website to do for them.

Often, they don’t know. They just think a website is something they should probably have. Because other businesses have them.

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Optimal Techniques for Strategically Displaying Web Forms

Mar 19 2014 by Eva McKnight & Lance Padgett | No Comments

Incorporating web forms into your website isn’t always the easiest thing to do; they often look very sales-driven, and don’t always flow well with your designs.

But we need forms because they are the ultimate way to capture important user-contributed data.

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8 Ways to Add a Responsive Navigation Menu on Your Site

Feb 17 2014 by Jacob Gube | 5 Comments

There are plenty of techniques for implementing responsive navigation menus on your site.

One of your options: Build your menu from scratch. There are many tutorials on the Web for that if you need to learn how.

But some of us may just be interested in getting the task done as quickly and as painlessly as possible. In this case, you could use open source code.

In this post, I’ll discuss a few excellent open source projects for building responsive navigation menus.

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When Flat Design Falls Flat

Nov 4 2013 by Rick Debus | 51 Comments

Flat design is the most popular trend in UI design right now.

Superficially, flat design is simple:

  1. Don’t use gradients, shadows and textures
  2. Use simple shapes, bold colors and clear typography

I believe that a few prominent flat designs sacrifice usability and best practices such as consistency for the sake of aesthetics — and this is what I’ll primarily be talking about. But first, I’d like to discuss flat design in a historical context.

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The Problem with Android is Choice

Oct 14 2013 by Dave Feldman | 38 Comments

Android is flexible. Most reviews tout that as a key advantage of the operating system, particularly when it’s being compared with iOS.

To quote recent switcher Andy Ihknato:

Android has a consistent core philosophy that I find instinctively compelling: why wouldn’t a phone give its sole user a vote on how their device works?

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Lessons We Learned from Our Biggest UX and Design Mistakes

Feb 4 2013 by Leo Widrich, Tom Moor | 37 Comments

Lessons We Learned from Our Biggest UX and Design Mistakes

We’ve finally hit the 500,000-user mark at Buffer, a product that helps you share on your social media networks more efficiently. About two years ago when we started on our path to building Buffer, we knew we’d be meeting obstacles and making mistakes along the way.

One of the main things we’ve kept in mind is that making mistakes is unavoidable and that if we choose to learn from them, they’ll be helpful in giving us good guidance on how to move forward more effectively.

And I believe that it’s partly because of these mistakes that we were able to get to where we are today.

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5 Reasons Why Metaphors Can Improve the User Experience

May 11 2012 by Sabina Idler | 18 Comments

5 Reasons Why Metaphors Can Improve the User Experience

There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments.

On the Web, however, our senses are more limited. As designers, we need to present information carefully to make sure our users think, feel and do the right thing.

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