We Increased Our Web App Signups by Knowing Our Users

May 31 2013 by Jacopo Mauri | No Comments

We Increased Our Signups by Knowing Our Users

Over the past year, we’ve made great strides towards improving conversion at our startup, Docebo. What we do at our startup is help companies deliver e-learning solutions through a web interface and a WordPress plugin.

Because of our recent efforts in improving our conversion rates, we now have a fairly good idea of who lands on our homepage, and whether or not they’re likely to convert and becoming a user.

But it wasn’t always like that for us.

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Designing Pricing Plans for Subscription-Based Web Apps

Jul 5 2011 by Ravi Pathak | 16 Comments

Designing Pricing Plans for Subscription-Based Web Apps

When your business model revolves around reoccurring subscriptions — which is a popular model for software as a service (SaaS) products like Basecamp, FreshBooks and CampaignMonitor — the most difficult part of generating revenue becomes getting users to sign up.

That’s where pricing plans — different subscription options with variations in price and features — play a pivotal role.

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Building Mobile Web Apps the Right Way: Tips and Techniques

May 9 2011 by Andrew Devlin | 22 Comments

Building Mobile Web Apps the Right Way: Tips and Techniques

Mobile web apps are useful alternatives to native apps for mobile devices. These days, Android-based products and iOS devices like the iPhone and iPad all come packed with fantastic mobile browsers (Mobile Chrome and Mobile Safari respectively), and Opera fans can install their preferred browser, too.

From a desktop point of view, these products make browsing just about the most pleasurable experience possible. CSS3 transitions, beautifully crafted HTML5 and embellishments mean their users get the highest possible browsing experience (assuming the content being viewed has been crafted with care and consideration).

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Ultimate Guide to the New Facebook Page Design

Feb 18 2011 by Mario Zelaya | 64 Comments

Ultimate Guide to the New Facebook Page Design

Recently, Facebook rolled out a major overhaul of their Pages. We studied the new design extensively to see what was new and improved. In this guide, we will go through the Facebook page changes and their impact, from a design, usability and web development perspective.

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Designing Web Apps for the iPad

Aug 12 2010 by Stephen Vescio | 49 Comments

What’s stopping you from creating a functional app/website for the iPad? My answer was the Objective-C coding language, time constraints and having to deal with the infamous Apple App Store.

But if you’re a web designer, like me, and you think that designing for the iPad is outside the realm of possibility — think again.

Love it or hate it, the iPad is an incredible medium. There is no denying that the touch form factor will have an incredible impact on how designers approach user interaction. So get ahead of the game and start experimenting with iPad web apps now.

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10 Great Tips for Using Twitter as a Designer

Jan 27 2010 by Shannon Noack | 44 Comments

Twitter was founded in 2006 by Odeo (a podcasting company). It was first used as an internal service for Odeo employees, and later, it became public and then took off as its own company in 2007.

10 Great Tips for Using Twitter as a Designer

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Five Favorite Web Applications of Designers

Oct 17 2009 by Jacob Gube | 47 Comments

Webapps–compared to their desktop counterparts–have the distinct advantage of being flexible in terms of the environment they have to run in; if you have a web browser and an internet connection, you’re good to go. This allows designers who work in a variety of locations, from office cubicles to the neighborhood coffee shop, to do what they need to do without being bound to a single spot.

Last week, we asked readers what they thought the best web application for designers is, and here we share the top five favorites that gained the most votes. The web applications you’ll see here aren’t all specifically for designers but, as you’ll soon see, it’s not surprising why designers love them.

5. FreshBooks

FreshBooks

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