White space is a powerful tool that can take your designs to the next level. When used strategically, that is.
From puka shell necklaces to planking, the power of trends is undeniable. In a digital age dominated by social media, memes, and an audience with an ever-shortening attention span, trends have become a part of Internet life.
And as the Web continues to adolesce, web design is subjected to rapidly changing trends as well.
In the last few years, web designers have gradually realized that cluttering our designs with non-essential elements isn’t a good idea.
Excessive design elements like meaningless stock photos, textured grunge backgrounds, convoluted navigation systems, social-sharing buttons, blog post widgets, and other types of page bloat steal attention away from the core goals of our web design.
So instead of adding more stuff and more options, many of us have chosen to reduce our designs to their most basic forms.
And though we are building websites that are visually simpler than their predecessors, the results have inversely been profound.
In the beginning, the device-specific media queries we’ve been using in our websites served us just fine because we just needed a quick-and-dirty responsive design solution to accomodate the iPhone and similar-sized smartphones.
But with the constantly expanding amount of devices being put out in the market, it’s time to rethink the common responsive design breakpoints we’re employing in our designs. Why? Because this approach isn’t sustainable. We also have to change the underlying reasons and motivating factors behind why we’re setting our responsive design breakpoints at these particular points.
As web designers, we know that our work speaks to our users.
As we craft our designs, we also realize that the result will say something about us, the designer. And these things that our designs are saying are not always good.
A few startups choose to have mascots–playful fictional characters that represent the company. Some popular examples of website mascots/characters are Reddit’s alien mascot, AppSumo’s sumo wrestler character and MailChimp’s chimp character. Mascots create a memorable brand experience for your site visitors.
In this article, we’d like to share our company’s experience in developing our mascot.
Even the most ineffective, unattractive or simple of man-made objects have been designed in some way. The same is true for the Web: Even the most hideous of websites are created by someone who has consciously made decisions into its design.
For web design professionals, it’s normal to put a lot of work into a design, using research, analysis and their expertise to form a design to delight and engage. This process is not quick and while many of us spend hours crafting websites for clients, our own website goes wanting.
It’s in this situation that the process of undesign is growing.