Despite the nascent technologies and web startups on the Web, one thing we’ve lacked in the recent past was rich and beautiful web typography.
Though we have so many typefaces to choose from, we could only use a specific set of regular fonts installed and supported by most computers — these fonts were collectively known as Web-safe fonts.
While most people will agree that design is an important factor in building a high-traffic website or blog, there are countless examples on the contrary.
How is it that some sites are able to become massively popular despite their pedestrian or lackluster designs? And, perhaps a better question is: Could those sites be even more popular with an improved design?
Negative space is often misunderstood as a tool to implement in certain designs that call for a simple aesthetic.
However, it is in fact something you should pay attention to and carefully structure in every design you create.
One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. With Google controlling more than 90% of the search traffic in the US alone, it’s not surprising that the most important goal of any web-based marketing strategy is to be number one in Google.
Typography is an integral part of design. Think of all the different uses of typography on the web, from large headlines and bold blocks of text to smaller-sized text in body copy, and you’ll soon realize that not only is it a crucial part of a web design, but that it’s a pure combination of art and science.
Take a look at some of the biggest sites out there today that are showcasing top-notch designs. It’s very likely they’ve used a grid of some sort. Grids enable stability and structure in a web layout, giving the designer a logical template to build the site on.
Grids don’t mean you have to have a boring design. A good designer will apply the fundamental rules of using grid-based layouts but also knows how to break these rules properly.
When it comes to expanding per-project revenue, service businesses are at an immediate disadvantage. As our "product" is essentially our time, increasing income on a per-project basis almost always comes with extra work and an increased time commitment. Office hours increase, personal time slips away, and before we know it, the "extra" $300 weekly income has turned into little more than lost time.