The Making of a Startup’s Mascot

Mar 11 2013 by Sanket Nadhani, Udhaya Kumar Padmanabhan | 9 Comments

The Making of a Startup's Mascot

A few startups choose to have mascots–playful fictional characters that represent the company. Some popular examples of website mascots/characters are Reddit’s alien mascot, AppSumo’s sumo wrestler character and MailChimp’s chimp character. Mascots create a memorable brand experience for your site visitors.

In this article, we’d like to share our company’s experience in developing our mascot.

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“Undesign” Your Portfolio Website

Apr 2 2012 by Kean Richmond | 57 Comments

"Undesign" Your Portfolio Website

Even the most ineffective, unattractive or simple of man-made objects have been designed in some way. The same is true for the Web: Even the most hideous of websites are created by someone who has consciously made decisions into its design.

For web design professionals, it’s normal to put a lot of work into a design, using research, analysis and their expertise to form a design to delight and engage. This process is not quick and while many of us spend hours crafting websites for clients, our own website goes wanting.

It’s in this situation that the process of undesign is growing.

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The Elements of a Clean Web Design

Feb 29 2012 by Phil Zelnar | 24 Comments

The Elements of a Clean Web Design

Clean, simple web designs have become a popular trend. This article will cover the subject through a two-part discussion. First, we’ll talk about a few traits that clean designs tend to have in common. Secondly, I’ll share some tricks and techniques that can be helpful when trying to achieve a clean design.

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The Proxority Principle in Web Design

Jan 18 2012 by Alexander Dawson | 27 Comments

In web design, the position of design elements and the layout of web pages is everything. So many cool, exciting techniques are available to help us lay out our designs (especially with CSS3 at our disposal) that we often forget that structure is as important as aesthetics.

How do you determine where content should appear, and how can a well-oiled interface increase website readability? This is what we’ll aim to uncover in this article.

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A Review of a Web Designer’s 2011 Predictions

Dec 31 2011 by Dave Sparks | 11 Comments

A Review of a Web Designer's 2011 Predictions

This will be the third year that I’ve sat down in front on my keyboard to write my predictions of things that will shape the Web industry in the coming year.

Before I share my predictions with you for 2012 (which I’ll do in another article), I thought I’d look at my 2011 predictions first and see how they panned out.

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Minimalist Web Design: How Minimal is Too Minimal?

Dec 5 2011 by Delwin Campbell | 10 Comments

Minimalist Web Design: How Minimal is Too Minimal?

Minimalism, interestingly enough, is usually born out of excess. In all arts, in all ways of life, we start out by taking and adding whatever we can.

When we start to realize that more is not necessarily better, and that we can get by with less stuff, we try to simplify by removing unnecessary elements so we can focus on what’s truly important.

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Quick Overview of User Experience for Web Designers

Nov 2 2011 by Amir Khella | 17 Comments

How many times have you been in the following situation? You just spent two weeks working on a design that you’re showing to a client. He likes it, but he wants to make a couple of changes that would take a couple more hours of work. Why? You don’t know.

He doesn’t know. Nobody knows. He just thinks that adding an embedded map on the right side of the web page is cool. He really likes his own idea and wants you to make the change, and you’re left with one of two options: make the client happy, or make users happy.

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