The Web is an odd industry to work for when you take the time to think about it. I can’t think of many professions where a person’s job becomes such a large part of their lifestyle.
The 9-to-5 job is commonplace for the majority of the working population, with few taking their work home with them. Can you imagine a tax accountant doing her work at home simply for fun?
Many websites choose to display a short explanatory text in a prominent position of their web page layouts to inform visitors what the purpose of the site is. This introductory text, when crafted well, can help users quickly decide whether they’re in the right place or not.
A website has mere seconds to let visitors know that they’ve found what they’re looking for, and your site introduction is your brief elevator pitch towards that.
Good web design is far more than a beautiful site, it’s where art meets an interactive user interface and where, in my opinion, superfluous aesthetics takes a backseat to usability and the user experience.
Ensuring that user interactions are as smooth as possible is good design — don’t ever be satisfied with art alone.
Website redesigns — whether for your own website or clients — seem like exciting and interesting projects. It’s challenging to create a new design while retaining the site’s existing brand and content. And for most web designers, these types of challenges are motivating.
Creating the perfect color palette for each design project can be a time-consuming task. We might settle on a color scheme, only to change our minds five minutes later.
Sometimes we’ll feel like we’ve found a solid set of colors, but don’t know how to make them work together in the project we’re working on. Sometimes it seems like we don’t have enough colors or too many colors or the wrong combination of colors.
Web designers don’t have much time to impress website visitors and persuade them to stay on the websites we craft. They want to find things quickly, and we should design sites to aid them do just that. One of the most important ways to do this is with focal points.
A focal point is a prominent section on a web page that we want to guide the user’s attention to. The focal point is the eye-catching centerpiece of the page; it stands out and is distinct than other components.
A lot of the requirements of great HTML emails fly right in the face of what makes great website designs. Until you understand the nuances of HTML email design, it can be a frustrating and fruitless experience. But once you understand and accept that HTML email is a fickle, inconsistent, and bug-prone medium, it’s possible to use it to great effect in marketing both for yourself and your clients.