This article attempts to give you, the reader, a leg up on how to teach new hires, colleagues, or your nephews and great-aunties the basics of Web Design using optimal learning and gestalt principles.
The idea of teaching Web Design (or anything really) can be examined in the light of gestaltism.
We have all come across them whilst browsing the web, and many of the examples that exist are quite awe-inspiring, the single page website is a paradigm of the modern web in which everything that needs saying can be placed in a single document.
Whilst the single page layout option can lead to overwhelmingly large documents of endless scrolling, a series of clever mechanisms using modern standards and techniques such as CSS3 and Ajax have burst onto the scenes, offering a method of simply giving information as they’re required.
When you start out as a web designer, you do all you can to grasp the basic design principles so that you have a solid foundation to start your journey on. As you become more proficient in your craft, you start to learn techniques that are more advanced, and you begin to implement bigger and better things in your work until you reach a point where you feel pretty comfortable to step outside the bounds of the ordinary. What else can you do to take your web designs to the next level?
Here are just a handful of ideas you can consider if you’d like to take your web designs the next level.
The web design community is both strong and deep. We support each other and quickly find out that everyone is encouraged to both grow with, and contribute to, the community.
Certain individuals within our community will stand out as experts and will be looked upon for words of wisdom and examples of great design. But, still, to say that the perfect web designer does not exist is not a huge stretch of the imagination because we all have our weaknesses, and no one is perfect, right?
A core place to begin a website discovery process is to learn the goals and objectives of your client. It is imperative to understand what the website needs to do and which things are the most important. In order to do that, we need to establish a hierarchy.
A hierarchy is essentially an order of items, goals, ideas, and/or needs. Hierarchy in web design is centrally about influencing a user to understand and embrace the principal goals of a website and interact with the material in the ideal order to facilitate a smooth and pleasant experience with the website.
What’s the difference between a good design and a great design?
When you sit down and start a new project, that should be one of the questions at the forefront of your concerns.
Yours is a quest to constantly outdo your own past work. To go further and genuinely become better at what you do rather than falling into complacency, stagnation, and eventually, obsolescence.
Want to increase your website’s conversion rate? Want more subscribers, opt-ins, members, customers? How about doing less work while you’re at it?
Too good to be true? Nope.
It’s possible if you apply the 80-20 rule: focus on the 20% that will bring you 80% of the results.