A core place to begin a website discovery process is to learn the goals and objectives of your client. It is imperative to understand what the website needs to do and which things are the most important. In order to do that, we need to establish a hierarchy.
A hierarchy is essentially an order of items, goals, ideas, and/or needs. Hierarchy in web design is centrally about influencing a user to understand and embrace the principal goals of a website and interact with the material in the ideal order to facilitate a smooth and pleasant experience with the website.
What’s the difference between a good design and a great design?
When you sit down and start a new project, that should be one of the questions at the forefront of your concerns.
Yours is a quest to constantly outdo your own past work. To go further and genuinely become better at what you do rather than falling into complacency, stagnation, and eventually, obsolescence.
Want to increase your website’s conversion rate? Want more subscribers, opt-ins, members, customers? How about doing less work while you’re at it?
Too good to be true? Nope.
It’s possible if you apply the 80-20 rule: focus on the 20% that will bring you 80% of the results.
Judging what’s best for an audience is never far from the web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like the Titanic is among the most subjective and complex measurements you will encounter.
With high pressure from clients and crazy development schedules for web designers, it is easy to forget to spend the proper amount of time crafting a design.
In the interest of speeding things up, it’s tempting to skip over small details. This is an easy pitfall to which to succumb, but in the end, it can hurt your overall career.
This article will share methods and simple tools for building better portfolio pieces, having happier clients, and imbuing your work with more value.
Graphic illustrations have become commonplace in today’s web design. They can add a unique branding element into an otherwise bland world of templates and corporate logos.
Although just 5 years ago you would be hard-pressed to find many websites looking for illustrators, times have changed, and we’re on the brink of many new and exciting web design trends.
Minimalism is a word that gets tossed around in a lot of different contexts. Whether it be a lifestyle or an art form, saying something is "minimalistic" can take on a variety of meanings.
In the web design field, minimalism is carving out an ever-increasing niche among designers that are looking to convey important content in a new way. Like just about any trend or theory in the web design world, minimalism can be easy to get wrong.