Use the 80-20 Rule to Increase Your Website’s Effectiveness

Sep 2 2010 by Oleg Mokhov | 39 Comments

Use the 80-20 Rule to Increase Your Website's Effectiveness

Want to increase your website’s conversion rate? Want more subscribers, opt-ins, members, customers? How about doing less work while you’re at it?

Too good to be true? Nope.

It’s possible if you apply the 80-20 rule: focus on the 20% that will bring you 80% of the results.

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Designing By Numbers: Data Analysis for Web Designers

Aug 31 2010 by Alexander Dawson | 8 Comments

Designing By Numbers: Data Analysis for Web Designers

Judging what’s best for an audience is never far from the web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like the Titanic is among the most subjective and complex measurements you will encounter.

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Craftsmanship in Designing Websites

Aug 30 2010 by Shawn Borsky | 43 Comments

With high pressure from clients and crazy development schedules for web designers, it is easy to forget to spend the proper amount of time crafting a design.

In the interest of speeding things up, it’s tempting to skip over small details. This is an easy pitfall to which to succumb, but in the end, it can hurt your overall career.

This article will share methods and simple tools for building better portfolio pieces, having happier clients, and imbuing your work with more value.

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How to Use Illustrations to Spice Up Your Web Design Work

Aug 26 2010 by Jake Rocheleau | 21 Comments

How to Use Illustrations to Spice Up Your Web Design Work

Graphic illustrations have become commonplace in today’s web design. They can add a unique branding element into an otherwise bland world of templates and corporate logos.

Although just 5 years ago you would be hard-pressed to find many websites looking for illustrators, times have changed, and we’re on the brink of many new and exciting web design trends.

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Minimalism in Web Design: A Guide

Aug 23 2010 by Jason Gross | 63 Comments

A Comprehensive Guide to Minimalism in Web Design

Minimalism is a word that gets tossed around in a lot of different contexts. Whether it be a lifestyle or an art form, saying something is "minimalistic" can take on a variety of meanings.

In the web design field, minimalism is carving out an ever-increasing niche among designers that are looking to convey important content in a new way. Like just about any trend or theory in the web design world, minimalism can be easy to get wrong.

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Gestalt Principles Applied in Design

Aug 17 2010 by Michael Tuck | 33 Comments

Gestalt Principles Applied in Design

Web designers, like other artists and craftsmen, impose structure on the environment. We enforce order and beauty on the formless void that is our blank computer screen.

We do it in different ways — creating an organized layout first, writing text and content first, or even basing a design concept on an image, a color palette, or something that visually trips your trigger, whether it’s a sunset or a Song Dynasty painting.

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The Art of Distinction in Web Design

Aug 10 2010 by Alexander Dawson | 25 Comments

The Art of Distinction in Web Design

One of the hardest tasks we undertake in the user experience field is trying to gain and hold a visitor’s attention in the right way. Distinctive design and the ability to focus eyes where they are needed in our web designs is a tricky task, but is something that we should have a firm grasp of.

Understanding the artistic traits of influence and distinction allow us to balance important details over our regular content and thus gives us the opportunity to have a great impact and influence on our consumers.

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