Using Your Design Skills to Get Website Traffic

Oct 2 2013 by Skellie | 8 Comments

If you’ve got design skills, you have plenty of opportunities available to you for generating additional site traffic.

In this article, I’ll discuss some ideas and show you some examples of website content that have the ability to bring in a lot of site visitors.

Infographics

Infographics creatively make complex information more interesting and easier to understand. Because infographics are so well-suited to conveying interesting information quickly — which is optimal on the Internet — they are an extremely popular form of Web content.

According to online marketing firm Smart Insights, the number of people searching for "infographics" has increased by 800% since 2010.

Source: smartinsights.com

A good infographic can spread quickly across social networks like Facebook and Twitter and social bookmarking sites like Pinterest, StumbleUpon and Reddit, giving you the chance to generate a lot of site traffic rapidly.

Here’s an example of an infographic about the Mobile Web:

The infographic above has over 650 retweets and close to 200 Facebook Likes. To date, it has gotten close to 12,000 pageviews.

Infographic Tips

Once you’ve designed your infographic, it’s time to kick-start the snowball effect.

You should host the infographic on your own website so that you reap the benefit of any incoming links and traffic.

As a next step, you should email relevant blogs and websites asking them to repost your infographic with a link back to your site as the source.

You can also submit your infographic to galleries like visualizing.org and visual.ly.

For inspiration, check out this showcase of 40 useful and creative infographics.

Freebies

Orman Clark is a top-selling WordPress theme creator, having sold over $1 million worth of WordPress themes on ThemeForest.

One of his main promotional strategies is to give away free graphic resources on his personal website, Premium Pixels:

On the download page for each freebie, Clark displays a gallery of his WordPress themes on the sidebar:

It’s possible this strategy is part of the reason for his success in being a top-seller of premium WordPress themes.

Next time you create something cool in Photoshop or Illustrator, package the file up for distribution and give it away. If the freebie is useful, website owners will gladly send you links and traffic.

Desktop and Mobile Wallpapers

A beautiful wallpaper can attract links to your website.

Better yet, there are literally hundreds of wallpaper galleries you can submit your wallpaper to such as Wallbase.cc and InterfaceLIFT. These sites can provide you with significant amounts of site traffic if your wallpaper gets featured.

For example, as part of my work at Microlancer, I organized a wallpaper to be illustrated and distributed on our site:

Besides being a nice little freebie for our site users, I was able to submit the wallpaper to dozens of desktop and mobile wallpaper galleries, and receive dozens of links and plenty of site traffic in return.

Wallpaper Design Tip

To give your wallpaper design the best possible chance of success, you should create different-sized versions of it for popular desktop monitor screen sizes and mobile devices.

Below is a list of common wallpaper dimensions:

Dimension (px) For
2560×1440 27” widescreen monitor
1920×1200 23-24” widescreen monitor
1680×1050 22” widescreen monitor
1600×1200 20-21” widescreen monitor
1440×900 14-15” (laptops)
1280×1024 A standard resolution for display monitors
854×960 Android smartphone
640×960 iPhone 4
640×1136 iPhone 5
1024×1024 iPad

Custom-Designed Article Layouts

When you open the pages of a print magazine, nearly every article’s layout is custom-designed to suit the article’s topic. Why not do the same with your blog posts?

Jason Santa Maria added to his fame by designing custom layouts for each of his blog posts, like this one:

Trent Walton also creates custom webpage layouts for articles on his website. Here’s an example of one of his custom-designed articles:

With custom webpage layouts, your blog posts and articles will be extra memorable and shareable on social media.

Minisites

A minisite is a small website that’s narrowly focused around one thing. Because minisites include so little content, you can spend extra time making it beautiful.

When Envato hit 1 million members, the company made a minisite to celebrate the milestone:

Another great example of a minisite is How much to make an app?:

A clever minisite can be built quickly and send traffic and links to your site for years to come.

Your Turn

What are other ways designers can bring traffic into their website? Share your tips in the comments!

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About the Author

Skellie is a blogger and content marketer based in Melbourne, Australia. She works for Microlancer, a marketplace for freelance services. Connect with her on Twitter as @skellie.

8 Comments

Ceba

October 2nd, 2013

Responsive design is also another major element which is necessary to drive traffic through mobile and tablet users.

Juan Castillo

October 2nd, 2013

That’s a great idea! It also provides another avenue for artistic people to express themselves.

Risko

October 2nd, 2013

This article is fantastic.

Another huge tool to increase site traffic is using FB commenting for your blog posts. Anytime someone likes or comments the post it shows up in their news feed with a link back to your site, and anyone who comments on that post on FB, their post will also show up in your site comments. Perhaps you guys should consider this ;)

Alex

October 2nd, 2013

Our designer made a fun Breaking Bad illustration on Dribbble which we spent a couple of hours turning into a quick game. Was a great way to drive traffic to the site: http://sidigital.co/blog/breaking-bad-mini-game

Kalpesh Panchal

October 3rd, 2013

Hi skellie,

I agree with your saying and believe that “Where there is talent, there shall be a gateway of traffic”. I liked your post and thanks for sharing. :-)

Regards,
Kalpesh Panchal | WEB Developer

David Cheng

October 4th, 2013

Marketo just put out a stat that said marketers using infographics went from 38% to 51% year over year. So pretty apropos: http://blog.marketo.com/blog/2013/10/just-in-the-state-of-content-marketing-in-2014.html

William Forrest

October 7th, 2013

Give your visitor a reason to revisit your website. If you have the skill set in designing your website, make the best out of it. If you don’t then hire a talented web designer. Providing interesting and informative information on your website will give visitors a reason to seek you out in the future. Also, fresh content gives new opportunities for Google to find you. Post blog entries, write studies and white papers, show some industry statistics – give them the good stuff!

Akash Agarwal

December 26th, 2013

Nice article! Thanks for sharing such useful tips. I will surely follow these tips. Hope it will be helpful to me.

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