14 Examples of Websites That Use Web Tableaus

Mar 28 2014 by Jacob Gube | 3 Comments

Web tableaus — photographed scenes of work environments — are a popular web design trend right now.

I came across the term from Frank Chimero’s blog post about the subject, and it was the first time I’ve seen the web tableau trend analyzed.

I thought I’d put together a showcase of websites that use web tableaus for you.

Examples of Web Tableaus

Here are a few sites that use web tableaus:

Grovemade

Grovemade

Squarespace Stories

Squarespace Stories

Littlelines

The Prince Ink Company

The Prince Ink Company

The Brand Bat

The Brand Bat

Eva Black Design

Eva Black Design

Sickdesigner.com

Sickdesigner.com

Doris Research

Doris Research

BJÖRN MEIER

BJÖRN MEIER

Little

Little

Olly Sorsby Design Co.

Olly Sorsby Design Co.

Munchery

Munchery

Why Use Web Tableaus?

Every single thing a web designer does should be meaningful. Design decisions must meet an objective besides achieving great aesthetics.

Here are a couple of reasons for using web tableaus in your designs:

To Show How Your Product Works

When we initially stumble upon a new digital product (like a mobile app) that we’ve never seen before, it’s hard to envision how it could possibly work for us and how it could fit into our lives.

And for developers of digital products, it’s extremely challenging to explain how useful their product is when people can’t touch it or immediately experience its benefits.

Web tableaus are practical visuals for demonstrating a product’s utility.

For example, let’s look at Wallmob’s web tableau.

Wallmob is a networked point-of-sale application. That’s not very sexy, is it? And how does it work?

Wallmob

The scene of a person holding a mobile tablet with the Wallmob app up on the device’s screen is a very informative visual.

It gives potential users of the software an idea of what Wallmob can provide them: A portable point-of-sale system that has a user-friendly interface that runs on existing touchscreen mobile devices. No more dedicated and extremely expensive POS systems.

The picture is truly worth a thousand words. With just one photo, Wallmob is able to communicate the pain point the company is trying to solve.

To Keep It Real

By giving people a sneak peek of the place in which we craft our work, we’re able to humanize and add value to our products.

A good discussion point for this is Wootten — a company that creates handmade shoes and other leather products.

If you’re not familiar with the brand, just by looking at their merchandise, you wouldn’t be able to know or appreciate that real people painstakingly make all Wootten products.

But handcrafted, customized apparel is what makes Wootten different from the big, incumbent fashion brands that get their products mass-manufactured in some undisclosed factory.

How can Wootten articulate their uniqueness to their buyers?

Through a web tableau.

Wootten

In the tableau, we see a craftsman with manual tools laboring on a workbench and the beginnings of a Wootten item.

This one scene was able to tell the brand’s entire story, and viewers end up having a better appreciation of the company’s products.

On his web tableaus post, Frank Chimero shares his thoughts on what web tableaus bring to the table — you should definitely read his post for more insights into this trend.

What do you think of web tableaus? What are other reasons for using them in web designs?

Related Content

About the Author

Jacob Gube is the founder and editor-in-chief of Six Revisions. He’s a front-end web developer by profession. If you’d like to connect with him, head on over to the contact page or follow him on Twitter: @sixrevisions.

3 Comments

Dustin

March 28th, 2014

Interesting article, Jacob.

I’ve always loved these and it never occurred to me that they might have a name. There’s something about these when they’re well done that just draws you in.

Thanks for sharing these.

An interesting article in the future might be how to create your own web tableau. I recently began working in product photography and it’s been interesting to see just how much goes into these kind of photos.

Jacob Gube

March 28th, 2014

Hi Dustin,

Thanks for your kind words. Yes, they’ve been around for a while but I didn’t know until recently that there was a term that can describe these types of photos.

Great idea about writing a guide or tutorial about how to compose a web tableau. I’ll see what I can do about that.

Wendellers

March 30th, 2014

So that’s how it is called. I learned something new today. Aside from large backgrounds with landscape or people, this style gives me like I’m on their foot. Great way to tell visitors your message in a first glance. Thanks for sharing!

Leave a Comment

Subscribe to the comments on this article.