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15 Excellent Logo Design Tutorials Using Illustrator

When creating a logo design, it’s good practice to use a vector-based application to construct it so that you’ll have a flexible logo design that can be used in numerous print and web-based mediums. Adobe Illustrator is the industry standard when it comes to creating vector-based logo designs.

In this collection, you will find 15 hand-picked tutorials from a variety of talented graphic designers and illustrators that discuss the logo creation process using Illustrator.

1. Logo Design Project Step by Step

Preview of Logo Design Project Step by Step tutorial.

In this tutorial, UK-based graphic and web designer Chris Spooner walks learners through the process of creating a logo design for a company called myNiteLife. He discusses his process of sketching, typeface selection, all the way to digital illustration and production in Adobe Illustrator.

2. Create a Fly Logo Design Part 1 and Part 2

Preview of Create a Fly Logo Design Part 1 and Part 2 tutorials.

In this two-part series, Sean Hodge takes us through the construction of a logo design for Webfly, a company that develops .NET applications for businesses. Part 1 of his tutorial discusses visual research, sketching, and illustrating the initial mockup in Illustrator. Part 2 goes over the revision process based on the client’s feedback, typical of graphic design gigs.

3. Silhouette Logo for a Steak House Restaurant in Adobe Illustrator

Preview of Silhouette Logo for a Steak House Restaurant in Adobe Illustrator tutorial.

This tutorial goes through the methods behind producing a logo for a steak house restaurant. It discusses some common mistakes when designing a logo, and then goes through the preliminary sketching process, setting up your Illustrator document with a stock photo reference, all the way through the completion of the logo.

4. 3D logo Tutorial

Preview of 3D logo Tutorial tutorial.

You’ll read step-by-step instructions on how to create a three-dimensional iconic logo for the web in this tutorial. It goes over the initial construction of the shapes in Illustrator, and then finishing and refining the logo in Photoshop.

5. Web 2.0 Logo Reflection in Vector format with Illustrator

Preview of Web 2.0 Logo Reflection in Vector format with Illustrator tutorial.

Talented designer and blogger Jay Hilgert teaches readers how to create a vector-based logo design. Since most "Web 2.0"-styled logos are created for the web and thus usually constructed in a raster-based application like Photoshop, companies that want to translate the logo onto print mediums (such as business cards or billboards) often run into trouble when scaling the dimensions of their logo. This tutorial shows designers how to create a more flexible vector-based logo.

6. Creating a crazy cool logo

Preview of Creating a crazy cool logo tutorial.

This logo design tutorial by Brazilian graphic/web designer and blogger, Fabio Sasso, shows us how he designed the logo for a company called Zagora. The technique involves creative use of the Ellipse tool, the Direct Selection tool to merge and delete anchor points, and using effects and the Gradient tool to add the finishing touches.

7. Roundtrip Logo from Illustrator to Photoshop

Preview of Roundtrip Logo from Illustrator to Photoshop tutorial.

You’ll see the process of utilizing both Illustrator and Photoshop to create a grungy logo design in this video tutorial by Dave Cross (well-known Photoshop expert and author).

8. How to Design a Logotype from Conception to Completion

Preview of How to Design a Logotype from Conception to Completion tutorial.

In this tutorial, you’ll read about creating a simple logotype from scratch. You’ll also read about some general rules when designing a logo, including the number one rule for logos: creating them in vector applications for flexibility.

9. 3D Logo

Preview of 3D Logo tutorial.

Nick La, a Toronto-based freelance illustrator and web designer, shows us a technique for creating a three-dimensional logo that involves a couple of Illustrator effects, the Pathfinder tool for merging shapes, and the Gradient tool.

10. Design a Grungy Circular Logo

Preview of Design a Grungy Circular Logo tutorial.

In this logo design tutorial, you’ll learn how to create a circular logo with the company name wrapped around the outer perimeter (a popular logo design style).

11. Glossy Vector Web 2.0 Logo Text in 5 Easy Steps

Preview of Glossy Vector Web 2.0 Logo Text in 5 Easy Steps tutorial.

In this tutorial, you’ll discover a very simple technique for creating a vector-based, glossy logo style popularized by Web 2.0 startups.

12. How to Create a Trendy Retro Type Treatment

Preview of How to Create a Trendy Retro Type Treatment tutorial.

Illustrator and designer Ryan Putnam shows us the techniques involved in creating a retro-styled logotype design in this thorough step-by-step Illustrator tutorial. The tutorial uses the very popular (and free) fontface called Museo.

13. Environmentally Friendly Green Type Treatment

Preview of Environmentally Friendly Green Type Treatment tutorial.

This text treatment Illustrator tutorial shares a technique for achieving a nature-inspired logotype design. You’ll observe a variety of techniques employed in the tutorial, including using the Pen tool to illustrate the leaves to be used in the text treatment.

14. Simple Logo Vector Tutorial

Preview of Simple Logo Vector Tutorial.

This tutorial goes over how to create an iconic logo design that uses folders. You’ll learn an assortment of illustration techniques such as using the Shape tool and direct selection to create simple objects.

15. Make a Logo Flow in Illustrator

Preview of Make a Logo Flow in Illustrator tutorial.

This tutorial goes over how Innosanto Nagara (of Design Action) met the onslaught of requirements in creating a flexible logo design for a conference in Thailand using Adobe Illustrator. The piece was constructed in two components.

Related content

This was published on Feb 4, 2009

152 Comments

Great stuff here. Thanks!

This is really really useful! Awesome! Thnx :-)

Great list, this is one area I know very little about and really need to learn, these should help.

Thanks for the tools!

iDevelopThings Feb 04 2009

Great collection.!

“Fontface”; I like that. It’s a cross between “font” and “typeface”. Some of these tuts look so elegant.

Big Porch Feb 05 2009

Meh..

Hey this is really awe-inspiring. I am new to photoshop and illustrator and this was really helpful for me.Thanks.

Television Spy Feb 05 2009

Wow some really nice tutorials here, thanks.

Very useful! You left out one of the best, though: Von Glitschka, who shares in detail his illustrative logo process at http://www.illustrationclass.com — you can do a search for “logo” and see quite a few top notch logos created in Illustrator, including a few he’s done for ad agencies across the country.

Mark Kaigwa Feb 05 2009

Wow, talk about timing…I just got this from the Smashing Mag twitter feed just in time, I needed some tutes to refresh myself and here we are, thanks 6Revisions, you rock.

—Greetings from Africa—-

1, 4 and 13 rocks. Very useful indeed. Thanks :)

um Illustrator is not the industry standard. If you are a designer of logos you most likely use CorelDraw. It is far far far superior to Illustrator and way more powerful and friendly to use. In fact Illustrator sucks major ass and is only used in publishing because so many art agencys use Macs which suck ass too.

Looks very good indeed, thank you for the article!
Thanks!

Great stuff! The first one, i think that i’ll use today! :D
Thanks \o/

Patternhead Feb 05 2009

Great list. Thanks for sharing. Some of these are better than others but at least they’re not all web 2 stylie.

Nice collection!!! Thanks!

Andrew Houle Feb 05 2009

Fantastic roundup! Thanks for the MyInkBlog inclusion :)

Awesome stuff. Good god :)

Rick Savage Feb 05 2009

Thanks for the excellent Information!!!
Nice Logo’s

Timothy Feb 05 2009

Really good list. del.icio.used!

Nice collection!!! Thanks!

Online Hry Feb 05 2009

I like 1, 4 and six. It´s easy with these tutorials. Thank you very much, man.

great roundup

nice design tutorial. very useful.

Coreldraw, LMAO

For that guy who says Coreldraw is better.
You lack of experience at this, illustrator cs4 is years beyond than the last ‘draw. Then you talk about Mac sucking, common everyone knows macs do better at designing/editing. Its not a saying. Im thinkin you are probably 12. Grow then talk.

nandorocker Feb 05 2009

Great collection, but #11… for reals? :)

Great collection. Thx!

ImageCo Feb 05 2009

Tutorials might be good but most of those logo aren’t.

Illustrator is the industry standard but I use Corel and it works quite well. It doesn’t matter what program a designer uses; the only thing that matters is the end result.

Jacob Gube Feb 05 2009

Just to put in my two cents about Illustrator vs. CorelDRAW. I want to say that I didn’t mean to imply that Illustrator is always better than CorelDRAW; they’re both very capable applications when it comes to illustration and each individual has his or her preference. Personally, I use Illustrator (been using it since version 8 or 9, can’t remember) and in my personal opinion it is much better than CorelDRAW, especially compared to the Adobe CS versions. But again, to each his/her own – and I’m not saying you should use an application that you’re not comfortable with, but what I am saying is that, to me, Illustrator smokes CorelDRAW.

Jacob Gube Feb 05 2009

@Torley: Ah, you caught me! “fontface” must’ve been a subconscious offshoot from the deprecated HTML tag <font> which had an attribute called face (the CSS equivalent is font-family)

Dietmar Feb 06 2009

There are a few good tutorials along with a lot rather useless tutorials, because most of them cover the topic of so called “web 2.0″-Logos which aren’t real logo in my opinion. Maybe I am a traditionalist, but I believe that good logos don’t need/have gradients, fancy 3d effects or any glossy look at all.

Vectordiary Feb 06 2009

Here is one more logo tutorial on creating a bee logo: http://www.vectordiary.com/illustrator/designing-a-logo/

Mediumjones Feb 06 2009

Sadly many people will miss the fact that these logos are strictly for the web.
When any of these techniques are transferred to print, the average start-up designer will be in for an unfortunate surprise.
Please keep in mind that many readers do not all have a professional education with the proper fundamentals of design.

Pablinho Feb 06 2009

Very useful tuts.
Love # 6 especially.

Thanks !!

Martin Lewis Feb 07 2009

Great work. Thanks for this, very helpful.

Aloke Pillai Feb 08 2009

Great Roundup of tutorials!

its nice iwant this logos

daniel cmx Feb 08 2009

Excellent ¡¡¡ Really nice and of course helpfull tutorials, amazing creations. Thanks

Dainis Graveris Feb 10 2009

loving this kind of share – thanks!

Seattle Building Inspector Feb 10 2009

CorelDraw is my choice as well. Just what I grew up playing with…and LOVE it. Just bought CS4 Collection and am getting involved but learning new stuff takes up sooo much time!

crusher Feb 11 2009

There are a few good tutorials along with a lot rather useless tutorials, because most of them cover the topic of so called “web 2.0″-Logos which aren’t real logo in my opinion. Maybe I am a traditionalist, but I believe that good logos don’t need/have gradients, fancy 3d effects or any glossy look at all.

Great list! These are cool and useful. Thanks a lot.

Kashish Feb 16 2009

great tuts!! hope to see a lot more useful stuff from you guys!! gr8 work!!

they are all nice. hmmmm i think the least details on a logo make it become the best one… a logo is not only a picture or a name but it has a lot of meaning. anyone who wanna create a logo, well best of luck with the writtings, pictures and colors.
the fifth and the tenth one is sooooooooo cooooooool

joe madden Mar 03 2009

i love bitu:)

recession Mar 04 2009

Pretty nice, well most of them anyway

Dave Kelly May 07 2009

These tutorials rock! Mad props to all who made them.

love the tutorial. this is just what i need to know bout design

Jeremy Tuber May 11 2009

Great resource – especially liked Nick La’s simple but cool tutorial. Sweet.
@JeremyTuber

Nightstalk May 12 2009

Thanks for sharing! These tutorials are great indeed!

I love the tutorials..tnx so much :)

Mohsin Khan Jun 03 2009

Thanks man

Allan De Ramos Jun 05 2009

Thanks! These are truly enlightening!

Metuzalem Jun 18 2009

great article, thank you!

Guilherme Morais Jun 30 2009

Great article :)
And here’s another one to the list: http://blog.goplanapp.com/2009/06/29/goplan-20-logo-creation-process/

Phaoloo Jul 07 2009

Awesome tutorials, thanks!

Peter Mikhael Jul 10 2009

thx for the tutorials :). I have a tutorial 3d logo design – Logo Design behind the Scenes. I use Adobe Photoshop, Autodesk Maya, Adobe Illustrator, and Adobe after Effects, Adobe Flash and Adobe Dreamweaver. so the final logo ready for printing, TV production and Web Publishing.

http://www.petermikhael.com/tutorials_3d_logo_design.html

Hi there. Looks like the link to the Simple Vector Logo Tutorial won’t get me there — do you have a fresh link? I was dying for this kind of instruction!

Luiz Tolledo Jul 20 2009

Nice logos! Great article!

Found my evening entertainment :) Cheers!

Ashley Adams Aug 25 2009

Hey, thanks so much for such a comprehensive tutorial on logo design using illustrator.. I was really looking for something like this to help me out.. I am glad to find to find this tutorial containing so much information on logo designing.. This will give me a boost in my career.. Thanks again..I believe anyone who is newly introduced to photoshop and illustrator will find it useful.. I will strongly recommend this site to my friends..

Jeevan | GFO Sep 17 2009

Great list of tutorials. The WebFly one was pretty detailed.

I will definitively tweet this, thank you so much guys ;)

Great tuts… No. 4 is not working for me… (http://www.good-walls.com/2008/06/20/3d-logo-tutorial/) so sad, because it is the only one that really looks like 3d :-(

This kind of tips and all logo it’s very very good.

helpfull for the other work and good Creativity Knowledge

also develop

Thank you

Awesome, I loved the Purple Lemon logo the best.

Sanjay Kumar Nov 11 2009

An awesome collection of tuitorials…. Really nice for switching to illustrator.

subagio Nov 20 2009

Great resource for new student of illustrator, thanks

Staniel Dec 04 2009

I went from using Fireworks to create web graphics to Illustrator because of the need to work in the CMYK format. Tutorials made the transition very smooth. That and the fact that Adobe purchased Macromedia (Fireworks former owner).

hlamalani Dec 17 2009

i feel as i left behind im learning new thing everyday

Those are really good pictures.

This is really useful…

Eddie G Jan 20 2010

I really appreciated this!

Maxence Jan 26 2010

Great work. Thanks for this, very helpful.

While these are decent “technique” tutorials, they are far from “design” tutorials. It’s these kind of assumptions – that if you know how to use Illustrator or, help us, Photoshop – that make clients gravitate towards logo mills instead of talented, skilled, strategic designers.

Design is not a function of clicking, it is a thought, an idea.

Please, if you are learning to design from a website, never, ever call yourself a designer. At least not in public.

wow this does nothing for anyone k thanks

used the tutorials to the extent….
Thanks a lot…..

I work for a small charity with no budget for design/marketing so EVERYTHING has to be done in house – these tutorials are a GREAT HELP. To all those ‘designers, out there that rubbished them sounds like sour grapes to me Is it that sharing this knowledge maybe takes away some of your work..? Anyyone remember the London Olympic logo design ? Loads of public money spent on ‘professional design’ and quite frankly it was crap!

diseño web Feb 10 2010

All the very well worked logos, thanks for the examples

Great stuff. Your tutorials helped me improve my own logo. Thanks a ton!

Thanks guy! 1st time using AI.. and ur topic help me alot for my assignment. Cheers

It is the industry standard of DESIGN period

thanks! makes my search so much simpler for designing a logo for my site.

IDC Logic Mar 21 2010

Thanks! when I start to design (12 years ago) I loved the Corel Draw, but when I discovered the Illustrator wow, is a most powerfull tool for the designer! I design logos mostly, and I love the Illustrator!

thanks so much for the tutorial on the fly logo creation. Just what I was looking for!!!

3D Logo tutorial website good-walls is down.
does anybody have the tutorial ? and would u reupload it please

website good-walls.com is down reupload the tutorial “3D logo tutorial” please

thank you

crusher Mar 31 2010

Thanks so much for the tutorial on the fly logo creation. Just what I was looking for!!!

thanks for the great tutorial!! Very cool ideas and ways to make a logo stand out. ways had no idea how to do before i found your wonderful site. thanks again!

Iconshock Apr 09 2010

Great tutorials, very useful.

Environmentally Friendly Green Type Treatment. I like this . i use photoshop to design.

crusher May 02 2010

i like the monkey

stone crusher May 05 2010

I am a web desigener,that is cool,I like that.Thanks.

Utkarsh May 05 2010

I liked the Zagora Logo. Other tutorials are also amazing. Thanks for the help. I really liked it.

yoomark May 06 2010

thanks for a nice tutorial.I will try to make a logo for my website…

very nice………
thanks.

Thanks for the great tutorials. Does anyone have a link to the 3d good-walls at all?

davetiye May 24 2010

Thank’s very good

This is a great help but it seems some links are not working like 3D logo tut.

super james May 31 2010

cool! makes me do more in practicing ps and ai. nice site! =)

permatec May 31 2010

Thanks mate this is helpful.Think it help me

RavenTech Jun 18 2010

Thank you so much for these.. ^^

Barbara Jun 30 2010

I try some of these tuts really easy to follow. Thanks (RTed, delicious-ed, stumbled)

hmm… I spent about 7 years in school getting 3 different degrees in Design, Art and Communications and my first job out (where I had complete creative “freedom”) led me to clashing with the top two people in the dept – because ALL of their aesthetics on communications were (are) complete crap.

If any of my professors saw the work that they held up and lauded, they wouldn’t be able to hand out those F’s fast enough.

The logos I suppose are fine, if the client likes ’em.

Taste and design sensibilities are really rare….

crushers Jul 28 2010

These pictures are very beautiful, I love these picture, I can see the art of light, as bright as a lighthouse in the dark, thanks to share.

I like no.3,no.13 .By the way the no.13 i used to saw in somewhere.

fanggaofeng Aug 02 2010

Wow, talk about timing…I just got this from the Smashing Mag twitter feed just in time, I needed some tutes to refresh myself and here we are, thanks 6Revisions, you rock.
Thank you for your share

Dhilipan Aug 04 2010

I like this site, it is useful for all designers.

Crusher Sep 01 2010

very nice, thanks!

nice one

trituradora Sep 16 2010

Well,thanks for the tools!

Biggizi Sep 21 2010

Nice collection, thanks !!

nick Ardilla Sep 22 2010

Good JoB!!

manoharr Oct 01 2010

illustrator is best if we compare to coral draw

thanks for article. good job….

Fantastic collection of logo tutorials! I must say the logo is one of the most important part of a website.

Thanks! the glossy vector text tutorial was just what I was looking for

Atul Vhale Nov 03 2010

Though, I don’t know even ABCD of designing, logos and illustrator. I got best ideas to build logo. definitely this article will help me for logo designing. I would love to bookmark this page one.

Jimmy Ramirez Nov 05 2010

puxa man te pasastes esta bien paja tu sito

nada saludos gracias por todo

I’m learning to improve design from these site. I hope coming amazing design. Thank you for everything.

Thanks for the samples. Designing logos for clients is usually one or the other… easy or extremely frustrating. So samples and/or advice is always appreciated.

As for the CorelDraw vs. Illustrator debate, it’s silly.
If you debaters were smart, you’d stop comparing the two and focus on learning both programs. That’s what I did. I use both programs as needed; taking advantage of each program’s strong points, and it’s proven to be profitable over the years. If you have the skills to work equally well in both software environments, your job ooportunities almost double.

Gee mac Dec 19 2010

yeha! nicework thanks . The Fly is classic, & number six Zagora is epic, but the shading on that seems odd to me, wh?
so i ask the pro’s and the am’s

Thanks, i found new tool to maker it easy. Maker3D, youcan try it.

Oghenero Jan 10 2011

Wow, well done! good job. I love the ove with web2 tutorial more. thanks man!!

Illustrator sucks. I found this site by googling “Illustrator sucks” and it really does.

Lokendra pandey Jan 17 2011

Thanks a lot for help….

great collection! thanks so much for sharing!

thanks for this awesome article! :)

arshad qureshi Mar 09 2011

its very helpfull to me thanks for this cool collection.

Nice collection Thanks!

fenerbahce Apr 08 2011

Great collection!
Thanks.

Mithilesh Kumar May 21 2011

I am Graphics Designer.

very good tutorial but have some broken link.

hey thanks bt i think i knw better den u…

nithesh.m Jun 08 2011

hey so thanks yar

Andrew CNA Jun 24 2011

These logos are simply fantastic. I would implement the procedure. Thanks for this

mindxstudio Jul 09 2011

I am happy with this collection.

bearing Jul 19 2011

very good,Great collection!

ardhianmintan Jul 24 2011

likely this deigns

Palash Mahajan Jul 28 2011

Darunnnnnnnnnnnnnnnnnnnnnnnnnnnnn…..Helpful

Heres the correct new link for the 3D logo tut
http://duartepires.com/assets/tutorial/3d/3d_logo.html

crusher Sep 14 2011

very good tutorial but have some broken link.

Who uses Corel Draw? I didn’t even know it still existed. For logo design, Illustrator FTW!

Excellent collection of logo tutorials, i can modify a bit and create a logo for my work. thanks

smykreloaded Oct 07 2011

I can make use of corel draw very well but i neew a helping hand in using illustrator, please inbox in for information ([EMAIL REMOVED FOR PRIVACY])

Thanks.

GR8 , i tried them all and they rock !! thnx

Great. Inspired much. Thanks for good job.
Favorite !

Great collection!
Thanks.

Taylor Garvin Aug 31 2012

These are a great start.

Taimoor Oct 06 2012

Thank you very much! Now a days I’m starting with Illustrator cs6 and your tutorials are really very helpful for learning new methods. I’m also watching videos on Adobe learning tv.
Well thank you again!

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