"Nathan," my boss says to me, "we need to get this feature in before we launch the product."
"Don’t worry, it’s fairly simple and shouldn’t take long," I reply.
The request had been lobbed at me out of nowhere. The request seemed pretty straightforward, and apparently it was mission-critical.
If only I’d realized it was actually a grenade threatening to destroy our product release plans.
You’ve probably been in that same narrative before.
These seemingly small and simple requests can quickly become complex, dangerous, and an absolute nightmare.
Before co-founding FreshBooks, I ran a small design agency. I felt like I was on a treadmill, billing by the hour, and not earning as much as I thought I was worth.
So I rethought everything.
The result was powerful: In 2004, I only worked 19 days, and made over $200,000.
Whenever I meet with a new client for the first time, I always tell them this: It’s not important that you like the design I’m going to make for you.
It’s always humorous to see the client’s reaction to this statement. Most look inquisitive, others look downright baffled.
People love order. We love to make sense of the world around us.
The human mind’s affinity for making sense of the objects it sees can be explained in a theory called Gestalt psychology. Gestalt psychology, also referred to gestaltism, is a set of laws that accounts for how we perceive or intuit patterns and conclusions from the things we see.
Hyperlinks are the glue that holds the Web together. Without links, the Web would be a very different place, that’s if it would exist at all. Using a simple HTML element — the
<a> element –you can create a bond with any other web page on the Internet. Hyperlinks are magical.
Hyperlinks are fundamental to the Web. They are always just there. Maybe that’s why many site owners and web designers don’t pay them the attention they deserve.
The widespread issue of website owners neglecting the value of their web content is a big problem.
We should talk about this problem because, if you think about it, when people go online their primary reason for doing so is to consume content.