Comments on: 10 Definitive Tips for Writing Captivating Emails

By: Kent Anderson

Kent Anderson — Mon, 10 Oct 2011 04:58:05 +0000

Hello David,

Quick question,

I have a company log that i want to use in my Aweber auto-responders but have been told not to for fear of recipients spam filter.

Yet,your article stress’s to carry over my brand in my email with letter head or logo.

I do use my logo and letterhead in the PDF attache with each email the recipient sign up for.

Who do i believe and what are your thoughts?

Hope to hear from you and thank you for the great post,
Kent

By: Felipe Lachowski

Felipe Lachowski — Mon, 26 Sep 2011 13:46:23 +0000

Awesome post. Straight to the point, with useful tips.

By: stena

stena — Mon, 16 Aug 2010 10:48:38 +0000

I like this dude thanks a lot

By: jashim uddin

jashim uddin — Mon, 03 May 2010 11:25:14 +0000

Mr. Dave Sparks Thanks for writing this! I’ve been wanting to start an email campaign and this is great info.

By: Ted Apostoleris

Ted Apostoleris — Wed, 21 Apr 2010 22:17:05 +0000

I think that using the canned emailing systems out there is ok, but I do not think it is a good value. I would just set up a list-serve, and create a program myself. Or, if the time isn’t available, I would try and find a mail program to use, like phpMailer.

By: Michael

Michael — Tue, 22 Dec 2009 22:32:24 +0000

I’ve been working intensively with a company that uses e-mail to generate sales of a service. We go as far as analysing who viewed but didn’t open, who opened but didn’t click through, who clicked through but didn’t buy. We then target them with specific info or offers. Those that eventually buy are thanked profusely, incidentally!

By: Christina

Christina — Thu, 26 Nov 2009 09:38:02 +0000

Useful info, I’ve been sending out bulk emails for my personal e-mail campaign and almost forgot the importance of tracking it. Thanks.

By: Dave Sparks

Dave Sparks — Wed, 25 Nov 2009 11:52:40 +0000

@Andy Towler – thanks for the comment, I think generally most people will use default settings for their email clients and it will be a more web savvy user who has turned off images globally.
As you say you still read HTML emails I assume that means that for some you will turn images back on or do you simply read the text portion of the emails?

By: Andy Towler

Andy Towler — Tue, 24 Nov 2009 19:00:14 +0000

Re the point discussed with Screen Slueth:

Sure I read HTML emails – but I have images permanently and globally turned off in my email clients, to avoid privacy breaches by web bugs. No-one has a right to know if or when I read an email they sent.

So companies that rely on images to make their emails look pretty are wasting their time on me – and on many other people I suspect.

By: viettel

viettel — Tue, 24 Nov 2009 15:29:41 +0000

Data for analytics i prefer most is Google Analytic tools :)