Comments on: Unleashing the Power of Website Analytics http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/ Sun, 20 May 2012 16:23:24 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: James http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-86879 James Thu, 06 Jan 2011 15:25:13 +0000 http://sixrevisions.com/?p=2454#comment-86879 It still surprises us to this day, when prospective clients who are considering a website re-design, or some form of search engine marketing, without taking full advantage of the power of website analytics. These people are like hiring a general contractor who assumes he knows what kind of house to build and design for you, before checking the details and specs of what (you) consumer wants. It still surprises us to this day, when prospective clients who are considering a website re-design, or some form of search engine marketing, without taking full advantage of the power of website analytics. These people are like hiring a general contractor who assumes he knows what kind of house to build and design for you, before checking the details and specs of what (you) consumer wants.

]]> By: Roger http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-83454 Roger Sun, 28 Nov 2010 07:08:55 +0000 http://sixrevisions.com/?p=2454#comment-83454 "Google Analytics is a great free tool but our Pro Web Analytics tool offers much more functionality. To start with it is a live package, allowing you to monitor your traffic in real time. It offers online real time reporting on: • Who visits your site • How they found you • How they navigate your site • If they buy or transact on your site • How effective your advertising is Established in 1999, our web analytics tool is powered by a leading online service that tracks hundreds of real-time website statistics, including: • Comprehensive traffic statistics in real-time • Dashboards - tabbed, customizable and user specific • Tracks search terms from 300 search engines • Visitor navigation paths • Email alerts for user-definable traffic levels • User security and group management • Hundreds of additional statistics on your visitors I hope this helps." “Google Analytics is a great free tool but our Pro Web Analytics tool offers much more functionality. To start with it is a live package, allowing you to monitor your traffic in real time. It offers online real time reporting on:

• Who visits your site
• How they found you
• How they navigate your site
• If they buy or transact on your site
• How effective your advertising is

Established in 1999, our web analytics tool is powered by a leading online service that tracks hundreds of real-time website statistics, including:

• Comprehensive traffic statistics in real-time
• Dashboards – tabbed, customizable and user specific
• Tracks search terms from 300 search engines
• Visitor navigation paths
• Email alerts for user-definable traffic levels
• User security and group management
• Hundreds of additional statistics on your visitors
I hope this helps.”

]]> By: Craig http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-76190 Craig Wed, 15 Sep 2010 13:03:35 +0000 http://sixrevisions.com/?p=2454#comment-76190 Great article, I need to analyse and set up funnels for my website analytics, this has spurred me on to do it sooner rather than later, Thanks! Great article, I need to analyse and set up funnels for my website analytics, this has spurred me on to do it sooner rather than later, Thanks!

]]> By: Ken http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-71585 Ken Sat, 17 Jul 2010 15:22:28 +0000 http://sixrevisions.com/?p=2454#comment-71585 Awesome post man. Maybe soon companies will finally understand the importance and value in not only analytics, but also turning the data back into profit through skilful conversion optimisation. All the tools in the world won't help those with no clue of what to test for the best and so AK's 90/10 rule should be heeded. If it can't, then don't wast money on expensive tools. Companies of a certain size might not be able to justify outlaying 40-50k for a good data analyst and so further advice would be to look for a look for an analytics provider that offers an optimisation service as well. Either this, or a good 'one-stop' solution: find an e-commerce design and build provider who provides a good value adding conversion optimising after sales service. The market is turning slightly this way I think, and those providers with the expertise who position themselves well will do well in the next few years. Awesome post man. Maybe soon companies will finally understand the importance and value in not only analytics, but also turning the data back into profit through skilful conversion optimisation.

All the tools in the world won’t help those with no clue of what to test for the best and so AK’s 90/10 rule should be heeded. If it can’t, then don’t wast money on expensive tools.

Companies of a certain size might not be able to justify outlaying 40-50k for a good data analyst and so further advice would be to look for a look for an analytics provider that offers an optimisation service as well. Either this, or a good ‘one-stop’ solution: find an e-commerce design and build provider who provides a good value adding conversion optimising after sales service.

The market is turning slightly this way I think, and those providers with the expertise who position themselves well will do well in the next few years.

]]> By: Deadwin http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-65535 Deadwin Fri, 30 Apr 2010 09:02:13 +0000 http://sixrevisions.com/?p=2454#comment-65535 Thnx man awesome article.... Thnx man awesome article….

]]> By: Daniel http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-64757 Daniel Tue, 20 Apr 2010 23:08:41 +0000 http://sixrevisions.com/?p=2454#comment-64757 I loved reading this.. makes me wonder how we tracked websites without analytics in the past. I wonder what will be developed in the next few years. I loved reading this.. makes me wonder how we tracked websites without analytics in the past. I wonder what will be developed in the next few years.

]]> By: Dave Sparks http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-57916 Dave Sparks Mon, 08 Feb 2010 19:07:16 +0000 http://sixrevisions.com/?p=2454#comment-57916 Thanks everyone for the comments @Andrea - a 30% bounce rate is generally a good average of both and you would generally expect returning visitors to have a lower bounce rate. As for the data to base the targets on is mainly from my experience of past sites have been working on and the current stats I have available to me from our client base. I am currently working on getting a more accurate representation of some key analytics so will hopefully be able to give a better reference. Thanks everyone for the comments
@Andrea – a 30% bounce rate is generally a good average of both and you would generally expect returning visitors to have a lower bounce rate.
As for the data to base the targets on is mainly from my experience of past sites have been working on and the current stats I have available to me from our client base.
I am currently working on getting a more accurate representation of some key analytics so will hopefully be able to give a better reference.

]]> By: RJC http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-57646 RJC Sat, 06 Feb 2010 00:06:34 +0000 http://sixrevisions.com/?p=2454#comment-57646 This is great break down on the power of analytics. I must admit, after reading this article, learning SEO has been my new focus. This is great break down on the power of analytics. I must admit, after reading this article, learning SEO has been my new focus.

]]> By: Marc http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-57526 Marc Thu, 04 Feb 2010 18:09:39 +0000 http://sixrevisions.com/?p=2454#comment-57526 I use clicktail, it helps me know what is happening on my site and its heatmpas and videos show me i can increase my conversions. I use clicktail, it helps me know what is happening on my site and its heatmpas and videos show me i can increase my conversions.

]]> By: Marc http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/#comment-57525 Marc Thu, 04 Feb 2010 18:08:01 +0000 http://sixrevisions.com/?p=2454#comment-57525 Web analytics is so useful! I started using clicktale recently and the improvement in my website is amazing. Web analytics is so useful! I started using clicktale recently and the improvement in my website is amazing.

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