How to Use Retro Colors in Your Designs
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Retro colors are a great way to give your website an older/vintage feel; it can give your design a little something different from the regular fully saturated colors that you see often in modern-themed designs.
This article is both a showcase of retro-colored themes in existing web designs, as well as a tutorial on how to achieve retro colors using Adobe Photoshop (you’ll learn about five different techniques).

Retro colors in web design
Before we delve into using retro colors, first let’s peek at some existing web designs that use retro/vintage colors really well.
Kitschen Sink
Huxley Prairie Festiva
Clickfarm Interactive
Douglas Menezes
The Literary Bohemian
Michela Chiucini
Hope Unlimited
Design Log of Ayaka ito
f claire baxter
Mia Mäkilä
De PSD a HTML
Owltastic
Coopers Kids
SproutBox
Nou Zeppelin
Kingsford Competition Briquets
One Promo
Element Fusion’s Internship Program
Joe Longstreet
Mplusz
THINK. DO. CREATE.
JANA’S BAKERY
Hardscapes Etc.
Social Snack
web-gab.com
JOBY
Supermercati Motta
How to use retro colors in your designs using Photoshop
Now that we’ve seen some examples of websites with retro colors, we are going to look at a few ways to create them in Adobe Photoshop.
Use the Color Picker to reduce saturation
Click on the Foreground color in your Tools Panel; this will open up the Color Picker Dialog box. Start with a red color (#FF0000). Now, click directly to the left of the red color you’ve chosen. The more you go towards the left, the more reduced the saturation is.

Drop the layer’s Opacity to reduce saturation
If you drop down your opacity in the Layers Panel, this will also drop down your saturation. The bad (or good) thing about this is that if there is anything behind it, it will show through.

Photo Filter Image Adjustment
In order to reduce saturation by way of the Photo Filter Image Adjustment, we have to first get the inverse of our color; to do this, press Ctrl + I (which is the shortcut keystroke for Image > Adjustments > Invert).
Next, choose the Eyedropper Tool in the Tools Panel and click on the inverted color in your canvas to sample it and set it as your Foreground color. Once you have set your color, press Ctrl + I again to revert back to the original color. Now, go to Image > Adjustments > Photo Filter. Finally, change the color to our inverted color.

Hue/Saturation Image Adjustment
With this method, we want to go into the Hue/Saturation dialog box by pressing Ctrl + U or going to Image > Adjustments > Hue/Saturation. To lessen the saturation, drag the Saturation option slider to the left. This is probably the easiest and best way to get your saturation reduced for an entire image.

Using Textures
Using a texture is also a good way to give your website a retro/vintage look and feel. Not only does it change the color, but it also gives you a nice, uneven and worn look.
There are a few ways to change your colors with a texture, and here’s one way to do it.
First, we are going to grab a texture from Zen Textures.
Open up the texture in Photoshop and place it on top of the red square. Then change its layer’s blend mode to Screen.

Now to make our image less of a peach-colored, drop down the opacity to somewhere around 50%.

We hope that you enjoyed this little article on using retro/vintage colors. If you have any tips, tricks, and techniques to share with other readers when using this color theme – please be sure to drop us a note in the comments!
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25 Comments
Scott Schwartz
November 16th, 2009
All of these examples can arguably be in a post about how to use texture in design. I’m not sure all really contain “retro” colors… or maybe I’m not sure what that means. But the common thread that I find appealing about them, is the implied texture. Thanks!
Jaime
November 16th, 2009
Nice showcase and technique.
DeInfor
November 16th, 2009
Great article. Will definitely be useful for my next freelance project, which is supposed to be a retro style website. You guys read my mind.
Austin
November 16th, 2009
Sweet tutorial. http://www.huxleyprairiefest.com/ is probably my favorite of the showcase. It maintains a retro look while still being modern.
Tony
November 16th, 2009
Very informative…Thanks. I also just created a post on vintage and retro design.
Thanks…keep up the good work.
sriganesh
November 17th, 2009
new and good topic , must learn this soon, :D
Dylan Parry
November 17th, 2009
“Now to make our image less of a peach-colored, drop down the opacity to somewhere around 50%”
I dunno… on my monitor (which has been calibrated), it’s more of a peach colour after you’ve made that change ;)
Good collection of sites though and a nice inspiration. Cheers.
fanhua
November 17th, 2009
very useful,thank you!
Fred
November 17th, 2009
This is a really great article – can’t wait to put it into practice . . .
cmckelvey
November 17th, 2009
Another good one http://www.c4yp.co.uk/ which seems to follow your guidelines, great article!
Noel Wiggins
November 17th, 2009
fantastic, these color palettes are right on the money when it comes to evoking a proper retro feel
I particularly like the kitchen sink.
Larissa
November 17th, 2009
Cool examples. Another great article on the Meaning of Color in design can be found here: http://ljdesignstudio.com/the-meaning-of-color-in-design
Joann Sondy
November 17th, 2009
Thank you for your selections, I think I may have found a web designer that suites my tastes for personal projects. Oh, good tutorial, too.
karl
November 19th, 2009
Another nice one. (I think so anyway :)) http://www.web-o-matic.co.nz
Sheffield
November 19th, 2009
Thanks for the inspiration, this stuff is all the rage now.
Redstage Magento
November 20th, 2009
I’m loving the use of these colors. Simply amazing!
John Campbell
November 20th, 2009
I really like this post. The original look of DesignBump was retro, so I still have a soft spot in my heart for retro style designs.
Ashely Adams
November 30th, 2009
Retro colors or not these are some good website designs with good use of textures…The retro effects varies and it is true that some of these look very “un-retro” like, Janas Bakery, Think.Do.Create., and Owltastic are very much modern..Nevertheless this post has some good examples of the use of textures…Thanks for sharing this…
BebopDesigner
November 30th, 2009
This is simply brilliant! Thanks for sharing. Love the retro mood on these.
Cheers
Erik Ford
January 4th, 2010
Thanks for including our design of the Coopers Kids website. We are very humbled to be included amongst some beautifully designed website. Over the past few months, I’ve fallen in love with playing with textures and “retro” elements in some of the design work we’ve created.
aimee
February 19th, 2010
Photoshop’s CS4 version has a new adjustment called VIBRANCE that gives you a slider for vibrance and saturation that produces some really cool colors.
toby powell
March 9th, 2010
great article…inspired me loads!
Turnkey
March 16th, 2010
very interesting
I like retro style
Aplos Systems
June 17th, 2010
Great selection of websites. Love the retro style colours.
Ted Thompson
August 4th, 2010
Some great looking designs. Kitschen Sink and De PSD a HTML are my favourites! Thanks for sharing!
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